What do you do to find that flow state? How do you know you're in it? How do you protect creativity?

You know, it's like breathing now. I remember the first time I realized there was a flow state.

Really when I started working with V, there was a shifting pace, a shift in expectation and demand.

And it was as though you need to run with the pack. And that became the bar that we all held ourselves to.

And I think that sense of continual flow state,

continual urgency and critique amongst ourselves,

amongst our product, and amplification and urgency,

that then led to that acceleration of growth

you saw in sportswear and streetwear and menswear at that period,

where you saw bedroom businesses go from

zero to 20 independently, if not more, very quickly in around 900 days.

My guy, Samuel.

An absolute joy will, honestly.

Welcome to the repud.

Complete joy to be here.

You've been a designer your whole life. Indeed. From day one, I've been designing from as soon as I can remember. It's always been about object and, you know, fonts and materials coming together. Your parents were both designers as well, right? Both of them come from the arts. You know, my dad went to CSM and then majored in glass technology. So there's always been this

spirit of industrial design within the home. And my mother's an academic, you know, I was also

homeschooled. So this idea of the maker and craft and technology, it's always been at the call.

So you were around design, you know, pretty much right when you came out of the womb.

Do you have specific memories when you were a kid of playing with things

or seeing things that your parents were working on and saying like, oh, I want to do that or I can do

that. I feel like super blessed in that the fact I would spend a lot of my childhood at like computer

...