Which Pieces of Content Should You Update? | Ep. #1206

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 19 November 2019

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1206, we discuss the content that you want to keep updating. Start by identifying those posts that have experienced a drop in traffic and rewrite them to align with current topics and trends. Tune in to hear all about the new Clickflow feature that will help you to track down decaying content! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Which Pieces of Content to Update. [00:29] The benefits of updating your content. [01:14] Writing four to five pieces a month and having a team to update three a day! [01:34] Why writing every day is difficult to sustain. [02:01] Using Google Search Console to see which of your posts dropped in traffic. [02:35] Sending poor-performing pieces to be rewritten. [02:55] The new feature in Clickflow to track decaying content. [03:34] Why you want to track the efficacy of what you are doing. [04:10] When to update video or podcast content. [04:37] Paying attention to the content that is labeled with a year and the most popular ones. [05:13] That’s it for today! [05:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Google Search Console Clickflow Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:49.2	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel. And today
0:56.2	we're going to talk about which pieces of content should you update. So first and
1:00.6	foremost we should talk about why you should be updating your content.
1:04.0	So you know you look at Neil's team he has a couple of people have dedicated full time
1:08.0	just to updating content. HubSpot does the same thing. The thing is this, there are so many new blog posts being
1:14.1	published every single day. I forget the number. I think it's I don't know if it's in
1:17.1	a million hundred thousands per day, but lots of blog posts, right? And you know,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.