Here's What You Can Learn From This 20 Billion Dollar Unknown Company| Ep. #1205

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 18 November 2019

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1205, we share the best things you can learn from Constellation Software. Through strategic acquisitions and looking for markets with a big total addressable market (TAM), they’ve managed to skyrocket to success. Tune in to hear more about the founder Mark Leonard and how they leverage the Berkshire Hathaway model. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from a $20 Billion Company. [00:32] Constellation Software: where they are based, their market cap, and company size. [00:56] How they are unique and what they do with other software businesses they buy. [01:52] Their model of simply maintaining the current revenue. [02:07] They type of companies they seem to be interested in buying and their criteria. [02:43] How they’re making money from companies that are under the radar. [03:13] You don’t have to do something well known to make money. [03:36] Looking for markets that have a big total addressable market (TAM). [03:52] The mistake of going after businesses that are in niches. [04:23] Why you don’t need a lot of press — just look at Mark Leonard. [04:37] Why Constellation follows the Berkshire Hathaway model. [05:20] That’s it for today! [05:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Constellation Software Fortive SEMrush Ahrefs Mark Leonard Berkshire Hathaway Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.3	instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.5	Today we're going to talk about what you can learn from this 20 billion dollar
0:59.6	unknown company. What is this company Neil?
1:02.3	Consolation software.
1:04.0	It's a Canadian-based company.
1:06.0	They currently, as we're recording this podcast,
1:08.0	have a $20 billion market cap.
	...

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