A Simple Marketing Lesson You Can Learn From The Henokiens | Ep. #1207

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 20 November 2019

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1207, we share the secret to what has made the Henokiens so successful for over two centuries. Focusing on the big picture rather than on short-term goals is guaranteed to make your business more sustainable in the long run. Tune in to hear why you should pay closer attention to your stakeholders than your shareholders! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Simple Marketing Lesson from the Henokiens. [00:46] Who the Henokiens are and what sets them apart from many others. [01:04] The problem with the short-term perspective of most companies today. [01:47] How certain companies manage to stand the test of time. [03:30] Why you have to think long-term rather than focusing only on short-term solutions. [04:25] Shifting the focus from shareholders to stakeholders and what it involves. [05:03] Accepting that focusing on the long game will take more time. [05:16] Why this approach is more difficult for us marketers. [05:47] That’s it for today! [05:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: The Henokiens Vanderbilt family Beretta TerraCycle TikTok Business Roundtable Salesforce Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.3	instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue. And I'm Neil Patel.
0:55.6	And today we are going to talk about a simple marking lesson you can learn from the
1:00.4	Hino kin. I didn't even pronounce that correctly i'm not
1:03.0	niele do you know how to pronounce it i do not okay so anyway here's how you
1:06.9	type it in okay so if you guys are from a computer type in he know so h e nE-N-S, and you can make fun of me or Neil on Twitter, but this is basically an association of companies
1:19.1	who have continuously operated and remained family-owned for 200 years or more and their descendants
1:24.7	still operate at a management level. And I actually didn't hear about this
	...

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