Where Twitter Is Going And Why You Should Care

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 19 May 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2458, we take a look at where Twitter is going (and why you should care). In just six months as the owner and CEO of Twitter, Elon Musk decimated its ad business, alienated news publications and users, and plunged the platform into what can only be described as a state of chaos. With new CEO, Linda Yaccarino, at the helm, how will things change? Tune in today to hear our take on where the social networking platform is headed! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Where Twitter Is Going and Why You Should Care. [00:05] Updates regarding Twitter’s new CEO, if it will become X and more. [01:04] Why we don’t believe that Twitter will become an “everything app.” [01:42] Twitter is a place for media and sharing knowledge, not buying and selling crypto. [02:55] Some of the experimental changes that Elon Musk plans to make. [03:32] The need for constant iteration when building a product or service. [03:59] Whether Twitter has gotten better or worse since Musk took over. [04:37] How to build your audience independently and more using Twitter. [05:41] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Twitter Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we're going to talk about where Twitter is going and why you should care.
0:04.4	So a couple big updates here. We talked about this again on the reactions series,
0:09.6	but we talked about the new CEO that they hired and I believe her name is pronounced
0:13.8	Linda Vassarino something like that in Vakarino maybe so she was the ad chief at
0:19.1	NBC she's super connected yeah she was the ad chief at NBC Universal.
0:24.0	Correct.
0:25.0	So new CEO. Number two, when Elon bought Twitter, even in early days he said that he wanted to make it
0:29.2	an everything app.
0:30.2	So meaning that he wants to call it X, even when he made this new hire announcement today.
0:35.0	He said hey we brought a new CEO for X slash Twitter.
0:38.5	I fully believe he's going to transition it towards X.
0:41.5	There's just a lot of things going on with
0:42.7	Twitter right now. Tucker Carlson moving to Twitter as well after getting fired
0:45.7	by Fox and he's got a big platform there. So in the surplus we're going to talk
0:49.2	about where we think it's going. And Elon, he stated he's going to remain the CTO and lead our product if I'm not mistaken
0:56.2	That's going to be his new role at X or Twitter
0:58.8	Correct so Tesla and while still working on SpaceX.
1:02.8	Where do we think it's going?
1:04.0	Where I think it's going is, I think he's trying to do a little bit of everything
1:08.0	and I don't think it's going to be an everything app.
1:10.5	I think he's going to learn really quickly what works and what doesn't work well with. Compared
1:14.9	to most other social networks, I'm assuming you agree with this, Eric.
	...

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