Microsoft Advertising Is Rolling Out Ads for Chat API

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 18 May 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2457, we talk about how Microsoft Advertising is rolling out ads for chat API. Tuning in, you’ll find out what this means and how you can use Microsoft Advertising to monetize the chatbot on your website. You’ll also find out why we believe that most people are overestimating the impact that AI tools like these will have on their business in the short run while underestimating what it is capable of in the long run, plus a whole lot more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Microsoft Advertising is rolling out Ads for chat API. [00:18] Examples of monetization models within chatbots. [01:00] How you can view this new development as “AdSense for a chat." [01:33] Why we don’t recommend monetizing through ads as a products-and-services business. [01:45] Things to keep in mind when it comes to AI, search, and ads. [02:30] The importance of learning how to adapt quickly. [02:55] Why many people are using AI and chat tools in the wrong way? [03:55] How to create a better user experience on your site. [04:30] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Microsoft Advertising Intercom Drift Google AdSense Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:18.6	All right so we're going to talk about how Microsoft advertising, so Microsoft is rolling out
0:26.1	ads for its chat API.
0:28.7	So did you read about this this week, Neil?
0:31.0	I didn't read about it this week, but I already knew that they're rolling out
0:34.8	ads for their API because they already talked about that before this week.
0:38.4	Yeah so the whole idea here is like let's say I have chat on my website and I want to
0:42.3	monetize my site
0:43.4	and maybe I don't have a monetization engine. So if I have a chatbot on my
0:47.1	website and people are searching for things, let's say they're searching for
0:50.1	top security tools or something like that.
0:53.3	Well, if I'm like a security company,
0:55.5	I can pop up an ad inside that chat interface.
0:58.3	So the whole idea here is that Microsoft is trying to
1:01.4	turn to figure out new monetization models within chatbots and I think I mean I haven't seen that before I think it's it's interesting it's just you know another spot where people are putting their attention and I think wherever the attention is I don't think I know well
1:13.9	marketers are going to try to attack so I think there are I mean if you're using
1:19.3	like Intercom or drift on your website or whatever chat tool,
1:22.8	you can now tie it in with this Microsoft Advertising
1:25.8	API and then you can monetize chats if you want.
1:28.6	The easiest way to think about it is it's AdSense for Chat. So AdSense, what Google did was you can put
	...

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