The Cookieless Future Is Here: Here's What to Do About It

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 20 May 2023

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2459, we share our perspective on a “cookieless” future and what you can do about it. As you probably already know, third-party cookies are being phased out and many digital marketing companies are scrambling. If you’re prepared, however, a cookieless future could actually be a significant asset. Join us as we discuss the beneficial ways you can use the data at your disposal, how to connect with your customers going forward, and more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The cookieless future is here. Here's what to do about it. [00:06] Why we think small businesses should do nothing. [00:30] What large corporations should do; starting with working on their data analytics. [00:56] First-party versus third-party data and how to have more control of your funnel. [02:03] How a cookieless future can actually be an asset. [02:17] Tips for making better-informed decisions using the data at your disposal. [02:49] Helpful insights you can glean from Google Analytics (and why GA4 sucks). [03:52] Advice for reaching your customers in a cookieless future. [05:10] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Fingerprint Pro Google Analytics Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we're going to talk about how the cookie list future is here and what to actually do about it.
0:05.6	Neil, if you're a small business, do nothing about it.
0:08.8	Not what you want to hear, but it's the reality.
0:11.0	Do you think Google and all these social networks and
0:13.8	platforms that make billions of dollars are really going to make it where you
0:18.3	can't track any of your conversions and data? No, if you think about a lot of the transactions you get on Google, it's in their ecosystem,
0:25.6	you're still going to see a lot of conversions, but it's not going to be as good as it used to be.
0:31.0	If you're a large corporation you should do something and you need to start
0:37.1	working on your data analytics start bringing in all your data into one place
0:41.9	whether you want to use Google Data Studio or
0:43.9	Tablo or whatever it is that you want to end up using. Start
0:46.9	integrating in there, creating your own customer journey, start segmenting and
0:50.2	figuring out patterns and analyzing data to figure out how you maximize your conversion rate.
0:56.0	Yep. So there's this concept known as first party data, third party data, third party data,
1:00.0	third party data would be like when you using a third party data source right so
1:04.0	when you're advertising on Facebook or when you used to do it right now first
1:07.5	party is the data that you have right it could be like a email that you
1:10.4	collect and so because we're moving more into
1:12.8	cookie list future in a couple of episodes ago we talked about why
1:16.2	newsletters are making a comeback can you own your data when it comes to SMS
1:19.4	your SMS list can you own your data when it comes to your email list as well, and whatever else that you're doing?
1:25.6	And so I had a friend tell me about a technology called fingerprint.j.S.
	...

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