In today's video, we're going to talk about how generative AI is changing online search,

SEO and pay-per-click advertising, and then we're going to break down for you the six most

dominant sources of how sellers find listing agents and what that means for your marketing.

Welcome to this week in marketing.

My name is Jason Pantana.

I'm your host and I'm super glad you're either watching or listening based upon where you're consuming this content. I'm glad you're here.

If you're new to the channel, it would mean a ton if you would tap that big red subscribe button and turn on notification so that whenever new episodes like this one get

released you're the first to know about them. Today's video is going to be

divided into two primary sections. First we'll begin by talking about some major

developments in the world of AI, specifically how

a, generative AI, is impacting online search. That means your SEO strategy. That

means your pay-per-click strategy. And then the second part of our video today is going to be all about the six most

dominant sources where sellers find listing agents. And so it's like, hey, if you can know where

sellers go looking for listing agents, you be like hey it's me over here

pick me and you can position yourself through your marketing mix to get found and

discovered and win more listings so let's dive in beginning first with news and updates.

We got lots of ground to cover in terms of marketing news beginning with open AI and the headlines.

They've been on somewhat of a merger and acquisition spree here lately and they just

acquired a small little startup that raised a bunch of

VC called multi that used to be called remotion and effectively they're a remote

collaboration software well what does that mean for open AI well there's a lot of

speculation happening around why did open AI purchase Well, there's a lot of speculation happening around why did

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