When You Follow the Framework, This Happens… Ryan Lee’s Inspirational Story and Strategies Revealed! | #Success - Ep. 79

The Russell Brunson Show

Russell Brunson

Marketing, Business, Entrepreneurship

4.8 • 982 Ratings

🗓️ 15 October 2025

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Russell Brunson Show, I sit down with Ryan Lee (My buddy from elementary school that I’d lost touch with for over 20 years!), who built a wildly successful coaching business around landscape lighting (Yes… Landscape lighting!!) by following the Expert Secrets framework exactly as it’s taught. From posting his first awkward Facebook Live while locked in a hotel room, to closing high-ticket clients and building recurring programs, Ryan’s story is a real-world INSANE example of what happens when you take imperfect action and trust the process!! He went from running a service business and undercharging for his work to finding confidence, raising his prices, and turning his niche expertise into a movement. We break down the mindset shifts, the marketing strategy, and the business model behind it all…And how these same principles can work in any industry. Key Highlights: ◼️ The moment he stopped waiting to be confident and started publishing anyway. ◼️ How going live on Facebook every day built a loyal audience and filled his first beta high-ticket program that ultimately catapulted his business to success. ◼️ Why charging more created better results for his clients and freedom for him! ◼️ The exact framework he followed to turn one ‘niche’ skill into a scalable, purpose-driven business that truly is his calling! If you’ve ever wondered whether your idea is “too small” or your audience “too niche,” Ryan’s story will show you what’s possible when you take consistent action and follow the right playbook! See what Ryan’s built and how he teaches his craft at lightingforprofits.com ◼️ If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠ https://sellingonline.com/podcast⁠⁠ ◼️Still don’t have a funnel?ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	300 sensors.
0:03.0	Over a million data points per second.
0:06.0	How does F1 update their fans with every stat in real time?
0:10.0	AWS is how.
0:13.0	From fastest laps to strategy calls,
0:15.0	AWS puts fans in the pit.
0:19.0	It's not just racing, it's data-driven innovation at 200 miles per hour.
0:25.4	AWS is how leading businesses power next-level innovation.
0:30.1	Do you have a funnel but it's not converting?
0:32.2	The problem 99.9% of the time is that your funnel is good, but you suck at selling.
0:37.2	If you want to learn
0:37.8	how to sell so your funnels will actually convert, then get a ticket to my next selling online event
0:41.9	by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell Brunson
0:50.1	show. What's up everybody? This is Russell Brunson, and I'm here today with a podcast episode interview on what I call
0:59.5	this I'm actually really, really excited for.
1:01.2	So growing up in elementary school, I had a friend named Ryan Lee, and we went to
1:06.1	elementary school together and high school, or middle school together and high school
1:08.9	together.
1:09.7	And then I didn't see him for like, I don't know, what, something like that and then one day i get a message from him and uh he's
1:16.4	like hey man look what i'm doing i'm doing this lighting business and uh then he came to fun liking live
1:20.6	and like just today's first time we actually had more than like five seconds to talk to each other
1:24.3	i was just on his podcast and now we're doing mine and And what's cool is what he's doing is he's built this really cool business teaching people who do landscape lighting, how to grow the companies and their businesses. And so I want to talk to him today about his story, what he's doing, a whole bunch of other really cool things I think will be valuable for you guys. But mostly I'm just pumped to kind of reconnect with him and get to catch up with him. It's been kind of fun. And I didn't realize that him getting into this world started with the TV show The Profits. So anyway, Ryan, how are you doing today, man? I'm glad to have you here. Dude, I'm stoked to be on here. It's kind of crazy because I literally, I was watching TV one day and I'm watching the profit.
	...

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