The Hidden Lesson Inside A Message to Garcia: Why Winners Don’t Wait for Instructions | #Success - Ep. 80

The Russell Brunson Show

Russell Brunson

Marketing, Business, Entrepreneurship

4.8 • 982 Ratings

🗓️ 20 October 2025

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What separates people who talk about success from those who actually achieve it? In this episode of The Russell Brunson Show, I break down one of my favorite short books of all time… A Message to Garcia by Elbert Hubbard. It’s a story that completely reframed how I think about work, entrepreneurship, and responsibility. This isn’t a book about tactics, it’s about character. It’s about becoming the kind of person who doesn’t need hand-holding, doesn’t need to be pushed, and doesn’t make excuses. The kind of person who simply takes the message, figures it out, and delivers. Key Highlights: ◼️The timeless principle from A Message to Garcia that every entrepreneur and team member needs to master. ◼️Why success has less to do with talent or opportunity, and everything to do with how you respond when no one’s telling you what to do. ◼️How this mindset applies directly to marketing, funnels, and leadership inside your business. ◼️The personal challenge I give every entrepreneur who’s tired of waiting for direction and ready to start executing. It’s so short, it will only take you a few minutes to read it… So, why not!? This message has shaped how I build teams, launch offers, and show up every day… And I think it’ll do the same for you. Want to read it or give it to your team? Grab your own copy of A Message to Garcia HERE → ⁠⁠⁠⁠⁠⁠⁠⁠http://russellbrunson.com/notes⁠⁠⁠⁠⁠⁠⁠ ◼️ If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠ https://sellingonline.com/podcast⁠ ◼️Still don’t have a funnel?ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	Settle in for those longer evenings with EETV
0:04.0	and give your TV and film the ultimate flex.
0:07.0	So I can watch all my crime dramas.
0:09.0	While we've got the box and day footy on.
0:11.0	That's right. Switch up subscriptions with Netflix, Now, Discovery Plus, and loads more.
0:17.0	All powered by our ultra-reliable full fiber.
0:20.0	Sign me up! Switch to our ultra-reliable full fiber. Sign me up.
0:22.1	Switch to our award-winning bundles today.
0:25.1	New customers, 62% UK availability terms apply.
0:30.1	Now, obviously, if you want to sell stuff online, you're going to need a good funnel.
0:33.7	But if you want a great funnel, then you're going to need to use ClickFunnels.
0:36.8	ClickFunnels is the
0:37.6	number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine to five and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to ClickFunnels.com slash podcast right now. That's ClickFunnels.com slash podcasts.
0:54.7	ClickFunnels, because you're one funnel away from changing the world. This is the Russell Brunson show. You've probably heard Tony Robbins say this before. Like, if you want to take the island, you have to burn the boats, right? Most people don't decide. Most people dabble. I'm going to try a little.
1:11.4	I'll see if I'm going to see if this works. I'm going to try a little bit. But then if it's not
1:14.6	going to work, then they quickly slip back on their mind. Like, it's good. I can't do that, right? Whereas deciding is, is cutting off all other options. Like when you cut off all their options, there's nothing else you can do besides go forward, right? It's burning the ship so you can take the island.
1:26.3	What's up everybody? This is Russell. Welcome back to my vault. So I'm excited to have you guys here.
1:30.2	And today I've got a book that is go forward, right? It's burning the ship so you can take the island. What's up everybody? This is Russell.
1:28.3	Welcome back to my vault.
1:29.3	So excited to have you guys here.
1:30.3	And today I've got a book that is a legend. It's been printed over a million times. And a lot of you guys have never even heard of it. I hadn't heard of it until a couple years ago. It's called The Message to Garcia. And this is one of the first editions from 1899.
1:44.3	And this one is really cool because it's also signed by Mr. Albert Hubbard.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Russell Brunson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Russell Brunson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.