How do you know when you offer enough value before you start selling?

Maybe to your followers, to your subscribers, you know, what is the right answer?

Now, today I'm going to share with you that is pretty profound, and I don't think it is

an insight that you get from anybody else except from me.

First of all, knowing that it is not about social media following, it is about social capital.

I talk about that in my book, Unlock it. The difference between social media following, it is about social capital. I talk about that in my book, Unlock it.

The difference between social media following

versus social capital is,

social media following, you're just popular.

You have a lot of people following you,

and that's good, that's fine,

but social capital, meaning that you actually have

people who like, know you, and trust you,

and not able and willing to buy from you.

That's social capital.

Unless you turn your social media following into social capital, I believe that social media most of the time is a waste of time.

Okay?

You don't want to use social media for pleasure as a business person, as an entrepreneur,

as someone who is smart.

You want to use social media for profit.

Not all the time, you can also use it for purpose, just for impact.

That's okay.

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