Okay, here's another copy rating lesson for you today. Today we're going to talk about the three reasons why people don't read your emails.

You have social media, your Facebook, you have Instagram, you have Snapchat, you have so many

different platforms out there. Email, it is still, even to this date, a very powerful way to

generate sales, to offer your products and services. Across the board, that the opening rate

and delivery rate of emails are going down.

Think about most people, they're on social media all the time.

They don't check emails as often,

but when it comes to email, it is still your own list.

When you have followers on social media

on this platform, on that platform on that platform,

Facebook owns that, YouTube owns that, Instagram own set.

You don't actually own it.

But with your email list, that's what I call your own list.

This is something that you own.

It is an asset that you have.

If you nurture that list properly, it would produce income for you for a long, long time.

If you are a copywriter and you're writing emails for your clients, the way you write the email,

the way you nurture the relationship, the way you sell has a direct impact on how much

revenue your emails will produce. So let's talk about the three reasons why people don't open up

your emails.

Number one, your subject line is too Celsius. See most people don't understand the battle

when it comes to getting your email opened. The first job is not actually to make a sell in an email.

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