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The Art of Online Business

When Revenue Goals Turn Toxic

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8828 Ratings

🗓️ 24 March 2023

⏱️ 15 minutes

🧾️ Download transcript

Summary

Let’s talk about revenue goals. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ In this episode of Art of Online Business, I’m diving into this topic and why they may not be as important as we once thought. As online entrepreneurs, we've all heard that hitting the 7-figure mark is the ultimate measure of success, but what if we're chasing after something that doesn't align with our value...

Transcript

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0:00.0

All right, what's up, my friends? Welcome to today's episode of the Art of Online

0:09.1

Business podcast. Rick here. And on today's quick tip, I want to talk to you about,

0:14.0

I'm going to call it seven-figure brainwashing. And you see, when I first started my online

0:19.4

business, I started it back in January of 2014,

0:22.8

little over nine years ago.

0:24.3

There was this prevalent message in the online space.

0:27.9

And frankly, it has not gone away.

0:30.1

It still prevails today.

0:31.6

That you are quote unquote successful in your business when you hit the seven figure mark that you'd made it

0:40.0

quote unquote when you hit a million dollars so that became my goal because why not everybody

0:46.6

was talking about it and everybody was kind of equating that with all, you're an expert now. You've made it. You're a success. And that's a heck

0:56.2

of a lot of money. Right. So I began chasing that number. In my first year in 2014, I was very

1:04.2

fortunate to experience great growth that first year. We did $110,000 in the first year. In the second year, in 2015,

1:13.9

I quadrupled it. We did about $440,000 in the second year. And then 2016 doubled it, basically.

1:22.4

We did about $820 in that third year. And then in 2017, so in the first four years, I hit the elusive million dollar mark.

1:34.2

And when I hit it, I remember looking at the final year's numbers, you know, for 2017.

1:40.8

I was looking at it in early January 2018.

1:43.9

And I was really proud of myself.

1:46.5

You know, I was really excited about it. I had quote unquote done it. But almost immediately,

1:52.2

I also had this feeling like, all right, that's cool. Now what? Like, now what? There was

1:56.9

almost like this empty feeling because I've been chasing this number. I hit it.

2:03.9

And okay, cool. But it didn't quite feel like I thought it would feel. And I've shared here in the

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