When Revenue Goals Turn Toxic
The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
4.8 • 828 Ratings
🗓️ 24 March 2023
⏱️ 15 minutes
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| 0:00.0 | All right, what's up, my friends? Welcome to today's episode of the Art of Online |
| 0:09.1 | Business podcast. Rick here. And on today's quick tip, I want to talk to you about, |
| 0:14.0 | I'm going to call it seven-figure brainwashing. And you see, when I first started my online |
| 0:19.4 | business, I started it back in January of 2014, |
| 0:22.8 | little over nine years ago. |
| 0:24.3 | There was this prevalent message in the online space. |
| 0:27.9 | And frankly, it has not gone away. |
| 0:30.1 | It still prevails today. |
| 0:31.6 | That you are quote unquote successful in your business when you hit the seven figure mark that you'd made it |
| 0:40.0 | quote unquote when you hit a million dollars so that became my goal because why not everybody |
| 0:46.6 | was talking about it and everybody was kind of equating that with all, you're an expert now. You've made it. You're a success. And that's a heck |
| 0:56.2 | of a lot of money. Right. So I began chasing that number. In my first year in 2014, I was very |
| 1:04.2 | fortunate to experience great growth that first year. We did $110,000 in the first year. In the second year, in 2015, |
| 1:13.9 | I quadrupled it. We did about $440,000 in the second year. And then 2016 doubled it, basically. |
| 1:22.4 | We did about $820 in that third year. And then in 2017, so in the first four years, I hit the elusive million dollar mark. |
| 1:34.2 | And when I hit it, I remember looking at the final year's numbers, you know, for 2017. |
| 1:40.8 | I was looking at it in early January 2018. |
| 1:43.9 | And I was really proud of myself. |
| 1:46.5 | You know, I was really excited about it. I had quote unquote done it. But almost immediately, |
| 1:52.2 | I also had this feeling like, all right, that's cool. Now what? Like, now what? There was |
| 1:56.9 | almost like this empty feeling because I've been chasing this number. I hit it. |
| 2:03.9 | And okay, cool. But it didn't quite feel like I thought it would feel. And I've shared here in the |
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