the secret source is just really being yourself and making sure that your target market knows that

you're in it for the right reason. Like I'm actually not trying to con someone into enrolling.

I know that if the right person enrolls in the course, the value is tenfold.

Hey, what's up, my friends, Rick here. Welcome to today's episode of the Art of Online

Business Podcast. If you have ever wanted to build a wait list, a wait list of really

qualified, quote unquote, people that cannot wait to enroll in your offer, whatever is

closed and then you're, you know, you're going to be opening up

enrollment in the future. If you've ever wanted to build an amazingly qualified wait list,

you were going to like today's episode a lot. Joining me on the show today is a former member of

my accelerator coaching program. Her name is Katie Griffin, K-A-I-T-Y Griffin, and she makes Google Ads super easy.

She teaches you how to use Google Ads in your business. And if you've ever seen Google Ads

or heard about Google Ads, they are not as intuitively easy to set up and run as, say, Facebook ads. And that's where Katie comes in.

She makes it super, super easy to do it. So she has a $2,000 course where for small business owners

and ad managers. And she opens up and for enrollment twice a year. Now, in between those two open enrollments,

she runs Facebook ads to a $30 mini course,

which is also a waitlist builder.

So it's building your wait list for the $2,000 course

in between enrollment periods, and course in between, you know, enrollment periods.

And she's basically getting paid to build that wait list.

So she reached out to me and said, hey, for this funnel, I've been documenting three key

optimizations on the funnel that reduced the cost per acquisition from $120.

So she's paying, at that point, she was paying $100, $120 to make $30 on the front end anyway.

...