The Secret to Writing Case Studies That Actually Sell | w/Brittany Herzberg

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8 • 828 Ratings

🗓️ 22 March 2023

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

Are you utilizing case studies in your business? ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ In this episode of Art of Online Business, I sat down with Brittany Herzberg who specializes in writing case studies that are rooted in SEO. Brittany is here to share why she believes testimonials are so last year and we should be focusing on case studies instead. Brittany shares how to...

Transcript

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0:00.0	testimonials are the movie trailer.
0:02.8	Case studies are the full movie.
0:05.3	So case studies allow you to get the context, to see what the whole journey was.
0:09.5	I'm sure we're going to go into the framework in a little bit, but like you get the big picture.
0:13.9	So it's not the testimonials.
0:15.4	You shouldn't use them.
0:17.0	It's just like they can't be the only thing that you rely on anymore.
0:25.0	And even in just this last December, I launched a case study training for solopreneurs.
0:30.1	And one thing I kept hearing from these people that I was talking to as I was launching was they were saying, like, I see these testimonials.
0:32.5	I get it.
0:33.0	Like they're dumped on these pages.
0:34.4	I look at them.
0:35.4	I don't know if I can trust them.
0:37.7	So if you have an entire story, a case study, that gives you the space to be like, look,
0:43.5	this is real.
0:44.1	And here's the context to the story.
0:45.8	And here's what was going on.
0:52.5	All right.
0:53.0	Welcome to today's episode of the Art of Online Business Podcast, my friends.
0:56.7	Rick I'm already here and really excited about today's episode.
1:00.2	I learned a ton from this interview that I'm about to share with you with my guest,
1:04.6	Brittany Herzberg.
	...

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