When Is Page Design More Important Than Copywriting? #1655

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Business, Careers

4.6 • 1.4K Ratings

🗓️ 20 February 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

When Is Page Design More Important Than Copywriting? In episode #1655, Neil and Eric talk about the importance of good page design and touch on some instances when it is more important than copywriting. Yes, strong copy increases conversions, but page layout and user experience have a major part to play too. Tune in to hear more about how better design leads to better results. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When Is Page Design More Important Than Copywriting? [00:29] Copy is responsible for conversion, but sometimes page design is more important. [00:45] Why page design is so important in your checkout process. [01:15] Design has to be consistent across the different platforms you use. [01:52] User experience is a key part of good design. [02:36] Airbnb and Apple are standout examples of companies with carefully considered design. [03:36] Great design is the product of meticulous decision-making. [04:08] That’s it for today! [04:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Airbnb Tripadvisor Dribbble Behance Leveling Up Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update.
0:33.2	That makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.2	So just go to dream host or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.6	All right.
0:50.6	Today we're going to talk about when page design is more important than copying.
0:55.6	What do we mean by that exactly, Neil?
0:57.2	Sure.
0:58.2	So typically when you're driving people to a web page, the number one thing that affects
1:02.2	conversions is your copy.
1:04.6	But in some aspects, page design can be more important than copywriting.
1:09.9	There's many cases where this example, and I'll give you one right off the bat, a great
1:14.5	example for this is your checkout process.
1:17.0	If the page design isn't smooth, doesn't flow right, doesn't load fast, isn't simple,
1:23.0	no matter how much copy you write, testimonials and all that kind of stuff, you're just going
	...

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