1 Metric That Reveals If Your Page Is Actually Converting #1656

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Business, Careers

4.6 • 1.4K Ratings

🗓️ 21 February 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

1 Metric That Reveals If Your Page Is Actually Converting In episode #1656, we give you the metric you should consult to check if your page is converting or not. Conversion rates are important but they don’t give you an accurate picture of whether your business is making money. That is why we choose to look at a metric called ARPU, or average revenue per user, instead. Tune in to learn why this metric is important and how can optimize it as well. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 1 Metric That Reveals If Your Page Is Actually Converting. [00:29] Why conversion rates are relative thus not fully truthful. [00:49] Rather assess how much revenue you are generating per visitor. [01:35] Different ways to use to increase your average revenue per user. [02:02] Find purchasing objections customers have, and answer them. [02:18] The relationship between price, conversions, and profitability. [02:35] You can close deals using DMs too. [03:27] That is it for today. [03:28] Go to levelingup.com to check out Eric’s new book! Links Mentioned in Today’s Episode: Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update that
0:33.2	makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.1	So just go to dream host or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.6	All right, today we're going to talk about one metric that reveals if your page is actually
0:54.8	converting and it's not exactly the conversion rate.
0:58.5	Yeah, so most people look at conversion rates like, oh, does your page convert at 1%, 2%,
1:03.9	5%, what's your conversion rate?
1:06.5	If you're selling something for $10 and you're converting at 5%, that's not as great
1:11.4	compared to if you're selling that same product for $1,000 and you convert at 1%.
1:16.4	So what we really look at is your ROI, how profitable is your campaign?
1:22.3	How much revenue are you generating per visitor on average?
1:25.7	And that'll tell you your ROI because you can then look at, all right, how much revenue
1:29.6	am I generating per visitor?
1:31.0	What's my cost per visitor?
	...

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