7 Small CRO Tweaks That Had BIG Impacts #1654

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Business, Careers

4.6 • 1.4K Ratings

🗓️ 19 February 2021

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

7 Small CRO Tweaks That Had BIG Impacts In episode #1654, Neil and Eric talk about seven conversion rate optimization changes that have had big impacts on their business. You will hear about the benefits of having a countdown timer, why you should personalize the page, and how to add order bumps if you can. For all this, and a whole lot more, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Small CRO Tweaks That Had BIG Impacts. [00:30] Number 1: Insert a countdown timer somewhere on your page. [00:47] Number 2: Change the link from ‘upgrade’ to ‘7-day free trial.’ [01:03] Number 3: Add personalization to the page. [01:40] Number 4: Look at what Legion Athletics does with price per serving. [02:13] Number 5: Include an extra pop-up on the page to see magic happen. [02:24] Number 6: Make your checkout two steps instead of one. [02:45] Number 7: Figure out ways to add order bumps. [03:09] That’s it for today! [03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Legion Athletics Russell Brunson Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update that
0:33.2	makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.1	So just go to dream host or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.6	All right, today we're going to talk about seven small zero tweaks that had big impacts.
0:56.3	I will start with number one, number one is simply adding a countdown timer to the
1:03.9	whether you want to add it on the header, you want to add it on where they're about to
1:06.4	check out, but yet a countdown timer, you add urgency to it and that increases your conversion
1:12.6	rates.
1:13.6	Number two, I change a link from upgrade to seven day free trial.
1:17.7	I got a 16% increasing conversion rates.
1:19.9	Wait, say it again, I change a link from upgrade to seven day free trial.
1:27.0	I got a 16% increasing conversions.
1:29.9	Wow.
1:30.9	Well, number three would be adding personalization to the page.
	...

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