When disaster strikes: On the ground amid LA wildfires
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 14 January 2025
⏱️ 35 minutes
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Summary
Wildfires have forced more than 100,000 people to evacuate their homes in the Los Angeles area, and killed at least 24 people. In what will likely be the most costly disaster in U.S. history, thousands of homes and businesses have been lost. In a special edition of Rapid Response, host Bob Safian and show producers share on-the-ground perspectives from entrepreneurs who have been directly impacted.
A couple who ran a small bakery in Altadena, Pain Beurre, share the story of losing their business and home to the flames. The restaurant chain HomeState describes how it’s engaging team members in food relief, and pivoting a closed location to distribute aid. And the LA project manager for World Central Kitchen (chef José Andrés' global organization) details how its global/local playbook is taking shape amid these fires.
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Transcript
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| 0:00.0 | Hey, listeners, Jeff Berman here with a quick thing as we kick off the new year. |
| 0:04.2 | The team here at Masters of Scale would love to hear from you, our community, about what |
| 0:08.5 | content you'd like us to cover in 2025, what conversations you'd like us to have, and how |
| 0:14.4 | we can better support you in your entrepreneurial journey. |
| 0:17.4 | So to do that, we launched a quick survey. |
| 0:19.9 | It takes just a few minutes to complete, and as a |
| 0:22.1 | thank you for your time, we will send you a $25 e-gift card directly. Just head to mastersofscale.com |
| 0:29.5 | slash survey to share your thoughts. That's masters of scale.com slash survey. Thank you in advance |
| 0:36.3 | for helping us help you. And now on to today's episode. |
| 0:42.9 | Hey everyone, Bob Safian here. Multiple wildfires have torn through the city of Los Angeles |
| 0:49.1 | over the last week, destroying whole neighborhoods. Thousands of Angelinos have lost their homes and their businesses. |
| 0:55.7 | At least 24 have died, and 100,000 have been forced to evacuate. Today, we bring you a special |
| 1:01.9 | episode focused on the Eaton Fire that's ravaged Altadena and Pasadena, with stories both harrowing |
| 1:08.5 | and heartening from one of the most impacted corners of L.A. |
| 1:12.4 | Plus, on-the-ground perspective from Aid Organization World Central Kitchen. |
| 1:17.4 | The interviews were recorded today, Monday, January 13th, so they are very fresh. |
| 1:22.8 | With heavy winds expected in L.A. over the next two days, |
| 1:25.6 | the situation, which has already been likened |
| 1:27.9 | to Hurricane Katrina's impact on New Orleans could continue to evolve. To those impacted |
| 1:34.0 | by the fires, all of us here at Rapid Response offer our thoughts and prayers for easier days |
| 1:39.3 | ahead. For now, let's get to the show. I'm Bob Safian, and this is Rapid Response. |
| 1:50.5 | Our first guest is Guillaume Petard, the owner of Pambour, a small French bakery in Altadena. |
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