Hi, folks, Jeff Berman here. I am a host of Masters of Scale, the CEO of our company,

and I have called Los Angeles home for the past 20 years. Our team and I are sending so much

strength and support to everyone who has been affected by the horrifying fires in Los Angeles.

We hope everyone can stay safe.

And we're encouraging anyone who can to join us in finding ways to support our communities.

If you're looking for a way to help baby-to-baby provide supplies to families in need during crises,

we're going to link to them in the show notes.

Los Angeles is a strong

and vibrant community. We will come back, and we are so very grateful for your support and prayers

as we do so. Thank you. Hey, listeners, Jeff Berman here with a quick thing as we kick off the new year.

The team here at

Masters of Scale would love to hear from you, our community, about what content you'd like us to

cover in 2025, what conversations you'd like us to have, and how we can better support you in your

entrepreneurial journey. So to do that, we launched a quick survey. It takes just a few minutes to complete, and as a thank you for your time, we will send you a $25 e-gift card directly.

Just head to mastersofscale.com slash survey to share your thoughts. That's masters ofscale.com slash survey.

Thank you in advance for helping us help you. And now on to today's episode.

A mentor is going to tell you the truth, it's going to kick your ass, and is going to want you

to be the best version of yourself. What makes a great mentor? Mentor really kind of teach me about how to win,

how to avoid losing, how to avoid some of the bumps they've come through. How do you get a mentor?

How do you even become one? When you listen to people talk about their mentors, it's like a thing

that falls out of heaven, but they're not just falling out of heaven.

You have to proactively make them.

...