How Oura Ring is redefining health tech, with CEO Tom Hale

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.6 • 4.4K Ratings

🗓️ 9 January 2025

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

After using an Oura Ring helped him through a stressful transition, Tom Hale decided he wanted to help the health tracker reach new heights. Tom has led the company in a chapter of impressive growth since becoming CEO in 2022. In this episode, he sits down with host Jeff Berman to reveal how he translated lessons from his time leading software companies to innovate features, build partnerships, and more than double the number of Oura Rings sold.

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Transcript

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0:00.0	Hey, listeners, Jeff Berman here with a quick thing as we kick off the new year.
0:04.2	The team here at Masters of Scale would love to hear from you, our community, about what
0:08.5	content you'd like us to cover in 2025, what conversations you'd like us to have, and how
0:14.4	we can better support you in your entrepreneurial journey.
0:17.4	So to do that, we launched a quick survey.
0:19.9	It takes just a few minutes to complete, and as a
0:22.1	thank you for your time, we will send you a $25 e-gift card directly. Just head to mastersofscale.com
0:29.5	slash survey to share your thoughts. That's masters of scale.com slash survey. Thank you in advance
0:36.3	for helping us help you. And now on to today's episode.
0:42.4	The ring looked like something that a Roman emperor might wear to a Coliseum.
0:50.0	You know, like a sort of black with. And it was very, very Gucci.
0:57.4	And it was like a rocket ship.
1:07.7	Gucci put it into their stores and priced it at about a thousand euros for each one, $1,000.
1:09.6	So two and a half times roughly?
1:11.0	Roughly, yeah.
1:12.2	It was more expensive.
1:14.8	As the new CEO of ORA,
1:17.7	Tom Hale was eager to experiment with partnerships for the health tracker ring.
1:20.5	But Tom says even he was surprised
1:22.4	that the luxury model of their wearable tech
1:24.9	did so well.
1:26.7	And they flew off the shelves.
	...

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