Welcome to the Kelly Roach Show, the place for no fluff easy to implement 20 minute or

less business and leadership lessons to help you build a sustainable business that scales.

Lead with integrity and create a lasting legacy.

I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned 8 figure entrepreneur.

Welcome back to the Kelly Roach Show.

Thanks so much for tuning in today in this episode.

We are discussing what happens when the CEO is too busy to lead.

I created this episode for all of my empire builders out there that have a big vision

and a big dream that you're pursuing in your business.

I want to protect you and I want to help you to make that path as straight and narrow

as humanly possible to make sure you achieve your big goal.

So as we know in the beginning stages of building and growing your business,

all efforts are really channeled into customer acquisition and learning how to acquire customers,

learning how to create an effective sales and marketing system.

That is really phase one of building a business and that phase for many people is a few years

if you have the right training and coaching and mentorship and within a few years

you can get that really dialed in and just pumping really nicely to set your business up for scale.

Then once you're acquiring customers in volume,

you now have to pivot into two brand new skill sets,

one being team building and leadership,

and the other being operational excellence,

the management of the back end design of systems infrastructure

...