Spending $300 a month on Facebook and Instagram ads sounds safe, but it might actually be a big risk for your business.

Here's the uncomfortable truth. Low ad spend doesn't mean low risk.

And if your ads aren't profitable, scaling them means scaling the amount of money you're losing.

But if your ads are profitable and meet a few of the criteria, then you absolutely should scale those $300 ads higher so that your business can make more money.

If you're newer to this podcast, you might only know me as a Facebook and Instagram ad manager, but I actually can sit on the other side of the spectrum and be a business strategist

too since I spent three plus years coaching inside of a very high level online mastermind

group coaching program where the course creators reserved were like grossing 600,000 a year

and sometimes in upwards of like $1.2, 1.3 million dollars per year. And I coached

them on building teams, optimizing as in getting more money out of their funnels and, of course,

Facebook ads. So let's get into this episode. So where is that profit hiding in your business?

Because Facebook and Instagram ads make sense when profit exists somewhere.

And here are three places that you would want to look or think about.

Facebook and Instagram ads only make sense when there's profit existing somewhere in your online course business.

By the way, that's who I'm here serving online course creators with working businesses.

So there are three places or things that you want to think about profit-wise in your business.

$300 a month on meta ad spend can't work, but in these specific situations.

One, when you have immediate profit from those ads, i.e. you're running ads to a self-liquidating offer or just a low-ticket

offer funnel. And if you're like, what's the difference? I'd say that a self-liquidating offer would

be a low-ticket main offer that has an order bump right there and a post-purchase or post-sale

offer. But a low-ticket offer by itself might just be one

standalone low-ticket offer. So the second kind of profit would be slightly delayed profit,

as in you have an email sales sequence that follows up or is attached to the back end of a free lead magnet that somebody opts into.

...