What You Can Learn from WeWork's Debacle | Ep. #1209

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 22 November 2019

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1209, we discuss the various problems that WeWork recently ran into. It is crucial to remain realistic about what your company is and what it offers rather than thinking it is more than it is. Tune in to hear what venture capitalists will likely look for in time to come! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from WeWork’s Debacle. [00:42] What WeWork is and the information that was recently uncovered about them. [01:35] Their IPO having to be canceled and SoftBank bailing them out. [01:52] The crazy payout that the co-founder and former CEO Adam Neumann got. [02:19] Learning that we as marketers cannot put lipstick on a pig: we need a decent product. [02:34] How WeWork pitches themselves versus what they actually are. [03:22] Being realistic about what you are as a company and what you are good at. [03:52] Learning to negotiate well even if things aren’t working out as you planned. [04:09] The importance of taking care of your money and your people. [05:09] What venture capitalists will likely push for in the future. [06:07] That’s it for today! [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: WeWork SoftBank Secrets of Power Negotiating Conductor Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Yobetow. And today we are going to talk about what you can learn from We Works debacle.
1:03.6	So as of this recording, it's already been, it's been a while, this will come out kind of the week of
1:08.7	Thanksgiving, I believe.
1:10.6	But it's still very fresh because we work was previously valued. They're a office-based company. We used to use we work as well. I believe you did too as well Neil correct?
1:22.0	Yeah, we use we work for a long time.
1:24.2	Yeah, and they're great.
1:25.0	I mean, we love the office space and everything,
	...

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