Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with

your instructors Neil Patel and Eric Sue.

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Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.

And today we're going to talk about how to beat Bert. Google's latest algorithm update.

And by the way, this is not the sesame Street birt I you know I

used to my nicknames used to be Ernie but anyway that's besides the

point Neil what is Bert because you actually wrote a pretty long form piece of content on this I think this week right? Yeah technically I just published it today although this podcast is a little bit older than today. Yeah, but Bert if you aren't up to date with what Bert is, it stands for

bi-directional encoder representations from Transformers, which probably none of us really understand what that means, but a simpler way to look at it is Google is using natural language processing.

And a basic example of this, and this is an old one you know you type in a flight

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