So last year we worked with 106 SaaS companies.

Oh, wow.

This year we're going to do more than that.

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GitLatka.com. Hey folks. My guest today is Marcos Rivera. He's the founder and CEO of pricing

IOW, a B2BSS pricing expert who used to street smart stop companies capture value and

unlock growth with over 20 years of experience. He has a knack for effortously delivering complex ideas,

helping his clients out, leaving them feeling more confident. Again, now building pricing

I.O.com. Marcos, you ready to take us to the top? I am. Let's do this. All right. So you've also

got a book coming out, which I'll talk about in a second. But first, pricing I.O. When did you

launch the business? What year?

2019. I launched in the summer of 2019, so we're about three years old. And I see verbiage

related sort of services on the website. Are you building? Are you flirting with sort of

software on the back end yet? Or is it all people? Yep. So today it's all people, although I think

the ultimate goal would be to start introducing some tech behind the scenes to start introducing some other levels of scale.

But at this stage, we are full on services, all people, some of it, most of it being one time and some of it recurring.

The reason I love this is a lot of the most successful SaaS companies come out of agencies.

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