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You're listening to Shortwave from NPR.

Hey, Shortwavers, NPR Pharmaceuticals correspondent, Sydney Lupkin hosting today with a story that starts with Allison Richards, who remembers when she was a little girl.

The thing some people noticed most about her was her hair. They're like,

oh, your hair is so pretty. It's so long. Allison had long, straight, blonde hair. That was the

beauty feature that people commented on. But when Allison was in her 20s, she noticed her hair was

changing, getting thinner. Then during COVID, when Allison was living in New York, maybe it was stress,

maybe age, she wasn't sure. Something scary happened.

There was one day in the shower, we're just, I had hundreds of strands of hair, like fistfuls

of hair coming out. Even though it's not like threatening, hair loss can be devastating.

It can feel like part of your identity is slipping away.

It was a very scary experience.

And generally, people think of hair loss as a guy thing.

But by some estimates, half of all women will experience hair loss in their lifetime.

And if that's you and your algorithm gets a whiff, good luck.

Plumps in the shower.

Like clumps, it would come out.

And I lost half of my hair.

I was pumpkin seed oil and monocidal.

He'll decrease hair fall, reduce hormonal hair thinning and act with everything.

Hair loss, hair growth, hair thinning, dandra, frizz, dryness, literally everything on my page.

And while there are some solutions out there based in science, that science is still evolving.

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