What We Learned by Spending $11K on YouTube Advertising | Ep. #557

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 8 February 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #557, Eric and Neil discuss what they learned by putting a lot of money into YouTube Advertising. Tune in to hear killer tips for marketing yourself or your business on YouTube. Time-Stamped Show Notes: [00:27] Today’s Topic: What We Learned by Spending $11K on YouTube Advertising [00:36] $11K is an arbitrary number. Chances are they have spent more than $100,000. [01:20] Eric found that when he started running ads on YouTube, his subscriber count doubled. [01:50] Neil did a test where he turned off his paid ads in early January. [02:18] His suggested video count continued to grow. [02:45] In general, it was higher than when he started ads. [03:06] He is trying to boost viewership and branding. [03:42] Most people run ads for views, but Neil was aiming to gain subscribers. [04:06] Tai Lopez is a great example of what to do using social media and YouTube. [05:15] He now has the most popular cryptocurrency-based podcast on a certain streaming service. [06:10] If you build your brand, you can use that to grow anything in the future. [06:20] That’s it for today! [06:22] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Batah, and today we're going to talk about what we learned
1:00.0	by spending $11,000 on YouTube advertising.
1:04.6	Funny enough, the 11,000 is an arbitrary number.
1:07.8	I couldn't figure out what Eric spends and I spend.
1:09.8	But I know we've both spent way more than $11 grand.
1:12.4	Chances are we both spend more than 100
1:14.7	200 grand what do you think well I'll tell you I'm about to drop like another 40-50
1:20.1	on it next month or so yeah and right now I'm spending a thousand to a thousand two hundred a day on YouTube.
1:26.8	But nonetheless, we'll talk about what we learned by spending 11,000 dollars on YouTube ads.
	...

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