How Newsletters Are Dead: You Should Do this Instead | Ep. #558
Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
4.6 • 1.4K Ratings
🗓️ 9 February 2018
⏱️ 7 minutes
🧾️ Download transcript
Summary
Transcript
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| 0:00.0 | Get ready for your daily dose of marketing strategies and tactics from |
| 0:06.8 | entrepreneurs with the guile and experience to help you find success in any |
| 0:11.4 | marketing capacity. You're listening to marketing school |
| 0:14.5 | with your instructors Neil Patel and Eric Sue. |
| 0:19.4 | All right guys before we start we got a special message from our sponsor. |
| 0:27.0 | If you want to rank higher on Google, you got to look at your page speed time. |
| 0:31.5 | The faster your website loads, the better off you are. With |
| 0:34.4 | Google's core vital update, that makes it super, super important to optimize your |
| 0:38.5 | site for low time. And one easy way to do it is use the host that Eric and I use dream |
| 0:44.5 | host so just go to dream host or Google it find it check it out and it's a |
| 0:49.3 | great way to improve your load time. |
| 0:51.6 | Welcome to another episode of Marketing School. |
| 0:55.0 | I'm Eric Sue and I'm Neil Patel and today we are going to talk about how |
| 0:59.5 | newsletters are dead. |
| 1:01.6 | You should do this instead. So with newsletters |
| 1:05.0 | Eric do you have a newsletter on single grain anymore? What do you mean by newsletter? I think |
| 1:09.2 | we should qualify that like an opt-in for people to get you know updates to your blog post. that more emails and you send out these emails over time. The engagement is dropping. |
| 1:24.0 | And what do you mean by engagement is dropping? |
| 1:26.0 | Open rates, click rates, reply rates. |
| 1:28.5 | Yes. And it's also dropping because it's harder to get results from Gmail getting into the inbox |
| 1:35.0 | they're spamming a lot people get used to them they're getting barred by so |
| 1:38.2 | many news they don't open them how many news is are you subscribed to too many |
... |
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