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Marketing School - Digital Marketing and Online Marketing Tips

How Newsletters Are Dead: You Should Do this Instead | Ep. #558

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 9 February 2018

⏱️ 7 minutes

🧾️ Download transcript

Summary

In episode #558, Eric and Neil explain why newsletters are dying out and how chatbots are the next big thing. Tune in to hear how to leverage your chatbots for better results. Time-Stamped Show Notes: [00:27] Today’s Topic: How Newsletters Are Dead: You Should Do this Instead [00:45] Eric and Neil still have newsletters, but engagement is dropping. [01:01] It’s harder to get results because it can get filtered out or lost in the shuffle with the tons of emails everyone gets everyday. [01:26] You need to come up with new ways to connect. [01:38] Build up communities via social media and other outlets. [01:54] YouTube and chatbots have been great outlets for Eric and his clients. [02:11] Alex Becker does email a lot, but he is focused on building up his messenger subscribership. [02:36] Though newsletters are unpopular, they are still effective. [02:45] Eric and Neil have been moving towards shifting this message to chatbots. [03:15] Growth Everywhere added the Facebook Messenger App and they have seen great results from that. [03:38] ManyChat has growth tools that are helpful. [03:54] One of Eric’s most profitable campaign is shifting to chatbots. [04:15] Collect emails through things like content upgrades. [05:05] Always collect emails, because you don’t know when Facebook will change their algorithm and traffic will drop. [05:15] Zapier can work with ManyChat. [05:30] The bot will collect the email and it will be sent to your CRM and your webinar provider. [05:54] That’s all for today! [05:56] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your load time.

0:51.6

Welcome to another episode of Marketing School.

0:55.0

I'm Eric Sue and I'm Neil Patel and today we are going to talk about how

0:59.5

newsletters are dead.

1:01.6

You should do this instead. So with newsletters

1:05.0

Eric do you have a newsletter on single grain anymore? What do you mean by newsletter? I think

1:09.2

we should qualify that like an opt-in for people to get you know updates to your blog post. that more emails and you send out these emails over time. The engagement is dropping.

1:24.0

And what do you mean by engagement is dropping?

1:26.0

Open rates, click rates, reply rates.

1:28.5

Yes. And it's also dropping because it's harder to get results from Gmail getting into the inbox

1:35.0

they're spamming a lot people get used to them they're getting barred by so

1:38.2

many news they don't open them how many news is are you subscribed to too many

...

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