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Code Switch

What Trump's language has in common with cult language

Code Switch

NPR

Society & Culture

4.614.9K Ratings

🗓️ 21 March 2026

⏱️ 16 minutes

🧾️ Download transcript

Summary

When President Trump says things like “fake news,” “witch hunt” or even “Make America Great Again,” he’s not just using catchy phrases -- he’s persuading people into a way of thinking and believing. This week on Code Switch, we talk to Amanda Montell, author of Cultish and co-host of the podcast Sounds Like A Cult, about what the language of MAGA shares with cult language, and why it matters.

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Transcript

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0:00.0

Heads up. There's going to be some salty language.

0:05.1

Hey, everyone. You're listening to Code Switch from NPR. I'm Bea Parker.

0:10.7

And I'm Gene Demby.

0:12.4

Gene, you know how President Trump kind of has his own language, like fake news or witch hunt or even make America great again.

0:25.4

Yeah, all that, like, Trumpy jargon, right?

0:27.0

Like, always insults for his opponents, right?

0:29.0

You got crooked Hillary, sleepy Joe Biden, Ron De Sanctimonious,

0:34.5

got Pocahontas for Liz Warren, cocaine Mitch.

0:38.2

I'm not going to lie to it.

0:38.9

It goes kind of hard.

0:40.4

Maybe I just listen to much Freddie Gibbs.

0:42.5

That would be a dope rap name for Governor Romney.

0:44.8

Anyway.

0:45.4

Sure.

0:47.2

But like, whether President Trump's using a term to insult a specific person or to claim a specific institution, like calling the

0:58.2

Department of Defense the Department of War, it's not just the president that uses those terms.

1:05.6

It's the people who work for him and people who follow him and his political ideology.

1:12.3

Yeah, like whether like certain companies put Gulf of America on their maps became this

1:16.2

whole like rubric for like Laotica as the president.

1:19.2

But you can almost like tell if a person is in line with the president just based on the words

1:25.0

they use in conversation like in public, right?

1:27.4

Like words that are like a nod to whether they're Maga or not. And it's like a very different kind of nod from like when you were, I might see another black person like, oh, it was good. Like, and acknowledge them to somebody's presence in the space. It's like a different thing. Yeah, because those little MAGA nods are meant to be kind of like a taunt or a warning to

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