Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

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your instructors Neil Patel and Eric Sue.

Today we're going to talk about what to do when you're feeling content burnout.

So in the last episode, don't forget to check that one out.

We talked about how to use pillar content to 10X your output in 2023, but maybe you're

10X in your output and you're getting burnt out now.

So we're going to talk about what to do

because Neil and I, we've been creating content

for a long time.

Well, the first thing is you are getting burnt out,

you're probably creating content on a topic

that you're not that passion about.

Passion is super important. The more passionate you are, what you'll find is you'll be less likely to get burnt out.

It doesn't mean you won't get burnt out. You're just much, much less likely to get burnt out. So the first

step is pick topics that you're passionate about. If you're not passionate about it,

don't waste your time creating content around it. Even if it's your main business, go find someone else to go create

content around it who is passionate.

I'm smiling right now because this reminds me of my YouTube when all the videos were

crushing it, when I was just talking about marketing I got sick of talking about marketing so I talked about everything else

It's been like such a hard climb afterwards you got to think about the game that you're playing to. If you're playing on

you have to figure out another angle. So I wouldn't say like, for example, for me

...