Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors

Neil Patel and Eric Sue.

Today we're going to talk about how to use pillar content to 10X your output in

2023. So first let's define pillar content in this context because there's

multiple definitions for it, but when we're talking about pillar content for this

episode we're saying okay you, if you're really good at writing on Twitter, that is your pillar piece of content.

Now, if you're really good at podcasting, then that, let's say Joe Roggen, for example, that's his pillar piece of content content what we're talking about in terms of 10x in your output is remixing that content let's say that three hour

episode can be cut up can be you know put onto a blog post could be put on to LinkedIn

and things like that.

So we're going to talk about that kind of content sprouting strategy in this episode.

That way you can get the most bang from your buck out of all the effort that you're putting in.

And as an example, this podcast, each time, each session,

Neil and I will record. It takes about an hour or so, but we want to make the most out of that, right? So we're going to talk about

what we've done and also what we plan on doing in the future. So Neil, you want to go first?

Actually, quick question for you,

how many pillar pieces of content

do you guys create on a monthly basis?

Like original?

Uh-huh.

So, okay, let's count this podcast as well, right?

So let's say this podcast, we pump out like 20 a month.

...