Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with

your instructors Neil Patel and Eric Sue.

Today we want to talk about if partnerships are a viable growth channel when it comes to

marketing. So Neil we've talked about this a couple maybe like a month ago or so but I know

partnerships works out for you guys and I've talked to

a handful of partnerships people so I'll kick it off to you first what are your thoughts?

I think partnerships are very viable growth channel for almost any business.

And if you look at some of the largest corporations in the world,

they generate a ton of revenue from partnerships.

That's when we realize that you need them.

It's super effective. Like there's companies out there who

generate over a billion dollars just from partnerships a year. The IBM's and

Microsoft's, you know, even Google generates a lot of revenue from partnerships

of people selling email service suites to enterprise companies.

The point that I'm getting at is it's viable.

The question is do you want to invest the time and energy and the money to build out a

partnership team? And there's a big misconception. want to invest the time and energy and the money to build out a partnership's team.

And there's a big misconception that I see with partnerships.

Most people believe that partnerships are really viable for like enterprise companies.

That's not true. Let's say I sell toothbrushes and you sell toothpaste,

Eric, we can partner up and I can sell your toothpaste and you can sell my toothbrushes.

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