What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew, and welcome back to the

Founders Journal, My Daily Audio Diary made public for the world, where every day I will give you the listener a backstage pass into

building Morning Brew to help you think better in order to build better.

And today we are talking about shiny objects.

Let's hop into it.

So all of us, at any point in our career,

whether you're running a business, whether you're part of a business,

if you are a business builder you have had shiny objects put in front of you before

from job opportunities that sound too good to pass up to

partnership opportunities that sound like nothing can go wrong.

But we all know that shiny objects are shiny objects

and they can be time sucks they can be risky

and shiny objects aren't just upside so what we're going to talk about today is

how to have a disciplined approach to handling shiny objects?

Let's hop into it.

So I was recently in the last probably day or so reached out to by a founder of a conference business.

You know, he runs a large scale conference that obviously this year is virtual,

but normally is in person and it's a, what think is a you know a pretty sizable business and

this founder reached out to me and you know he had some questions about morning

bruise referral program which we get a lot of questions about Morning Brews

become well known for its referral program. It's how we've grown our audience a ton.

And he asked me, what do you use for your referral program?

...