What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew. And this is another episode of Founders Journal,

My Daily Audio Diary made public for the world. Every day, I'll give you the listener a backstage pass into

building Morning Brew to help you think better in order to build better. And today we are

talking about the importance of empowering your loyalists.

Let's hop into it.

So if there's one thing you take away from this episode,

it is the importance of showing the support and showing the thanks to your best customers.

We do so much as companies to think about acquiring new business.

And oftentimes we forget that the best type of new business

is the existing business that we just make into bigger business.

And so I want you to be thinking about

during this episode and after this episode

is how you prioritize your loyalists

and how that when you prioritize your loyalists and your best customers you often will find that there are incredible second order effects beyond your goal of what you wanted to get out of your loyalists.

So today I'm going to tell you a little bit about how that

manifest itself with Morning Brew and with our college ambassador program and how you should be thinking

about mobilizing your troops, your best customers within your own company.

So for people that don't have context, Morning Brew has been running college ambassador programs

for a long time and we start, it was one of the first growth tactics that we used when we were starting the company because we didn't have money we weren't able to do paid acquisition and so we tried using some of our early college readers

to help Austin, my co-founder, and myself, scale ourselves.

So in the early days, Austin and I would go

to different classes and clubs at the University of Michigan,

...