Sometimes I can be an intense auntie with my nieces and nephew.

I'll give them a small task.

Organize or make a photo album from a family gathering.

Help me around the house.

Inventory something for their grandparents.

You know, chores were making earn a little pocket cash.

And the important part is not the money they get.

It's the lesson I teach them when I tell

them what I want to pay them. If they automatically say yes to my rate, I ask, so you're not

going to negotiate? They're usually surprised. And then that starts a conversation that hopefully

will extend into the rest of their professional lives.

I'm particularly mindful to do this with my nieces.

I know women often feel a ton of different negative emotions associated with negotiation,

and the fear of backlash is real.

I want to normalize the idea that you can negotiate early on.

I want them to know there's nothing wrong with asking for more. And in fact, there might be a better way to do it. I'm Madupac and Ola. This is Ted Business, a podcast from TED. Our speaker today, business consultant Catherine Valentine,

has a clear perspective on how gendered expectations factor into the art of negotiation.

Here she uses both her own personal experience and academic research to develop strategies

for women combating gender bias in the workplace. One such strategy?

The relational ask.

Then after the talk, I'll clarify a common misperception.

But first, a quick break.

...