Headspace Studio. Hi everyone. I'm Matt Ibrahims, your guest host for the week. Welcome to Radio

Headspace. So far, we've talked about managing anxiety and becoming more confident and the power of listening.

Today I want to focus on how we can bring clarity to what we say through messaging and frameworks.

When we're put on the spot, it's easy to ramble and lose track of our ideas.

We often take our audience on a journey of our

discovery of what it is we want to say as we're saying it. But with simple structures and

frameworks like what, so what, now what, we can guide our listeners and make our messages

stick. When it comes to communicating, it could be quite challenging to take all the

thoughts you have, as well as all the input from the things you're seeing and hearing, and really

put together a coherent argument. Many of us in these situations just list and itemize information.

When you see presentations, people just have a ton of bullet points.

Bullets kill. We're just not good at remembering lists and itemizations. Think about this. When

you go to the grocery store, how many items do you need to buy before you write it down so you

don't forget? Well, if you're like me, it's three.

We're not good at remembering those things.

So to help ourselves, we need to rely on structure, a logical connection of ideas.

We all know structure.

If you've ever seen a television advertisement, you've seen a

structure. It's problem, solution, benefit. There's some issue challenge in the world. The company's

product or service makes that better, fixes it, and then you benefit in some way. I don't care if you're

selling cars, medicines, alcohol.

Most ads follow that structure.

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