What Should You Do When You Are Not Hitting Your Numbers | Ep. #804

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 13 October 2018

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #804, Eric and Neil discuss what you should do when you are not hitting your numbers. Tune in to hear why experiments are necessary for marketing. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Do When You Are Not Hitting Your Numbers [00:35] Back when Eric was at Treehouse, he was only one month into the job and the revenue was flat. [01:00] The CEO pulled him aside and said they would let him go if he didn’t improve the numbers. [01:09] Eric paused their ad spend and audited everything they were doing marketing-wise. [01:30] He saw some trends and bet everything on YouTube advertising. [02:00] If you are not hitting your numbers, your system isn’t working. [02:20] It’s important to perform drastic experiments. [03:10] Run traction meetings. [03:22] Within the meetings, always have an experimentation section for the content team. [04:30] The traction ICE model helps you break things down. [05:00] Neil rolled out a webinar the other day and changed up the lead-flow. The sales team went crazy. [05:55] Changing it up is timeless wisdom! [05:56] That’s it for today! [06:00] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about
0:59.0	what you should do if you are not hitting numbers.
1:02.0	So I'll share an anecdote. Back in my days where I was leading
1:06.0	marketing at a online education startup called Treehouse, this is when I was what, I don't know, 26 years old,
1:12.0	I had no idea what was going on I was only one
1:14.5	one minute one month into the job and what happened was our revenues were flat
1:19.3	for the last two years and we were not hitting numbers were flat flat flat, flat, okay? We only had a couple of months of cash left in the bank and one month into my job where we were kind of in trouble and I was promoted into my role, the CEO pulled me aside and said, hey, we're going to have to let you go if you don't hit numbers this month.
1:33.7	Totally, like, I was like, oh, what do I do? You know, I don't even know what to do.
1:37.0	But what I did was this, at the time, I knew that we had to pause all of our ad spend. I paused all of our ad spend, and then I audited what we were doing at the time.
	...

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