A Step-by-Step Guide to Writing a Earth Shattering Blog Post | Ep. #805

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 14 October 2018

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #805, Eric and Neil break down a step-by-step guide to writing earth-shattering blog posts. Tune in to hear what steps you should take to up your click-through rate. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Step-by-Step Guide to Writing a Earth Shattering Blog Post [00:36] Earth shattering is something you want to link to, share, or tell your mom about. [01:00] Step 1: Format your blog post as Intro, Body, Conclusion. [01:20] End your blog post with a question to get more comments and engagement. [01:36] Step 2: Bucket Brigades. [02:20] Step 3: Every single claim needs to have cited sources. [02:48] Step 4: Use images and videos. [03:20] Optin Monster created a plug-in called YouTube Subscribe. [03:36] This helps you embed the video. [03:49] Amazon Polly will also help you from an SEO perspective. [04:05] Step 5: Make sure your headline will knock people’s socks off. Keep it short. Seven words is a nice length, on average. [04:40] It shouldn’t be too long, but also needs to be descriptive. [04:50] Get ideas from BuzzSumo. [05:25] Having compelling arguments will set you apart, [05:40] Step 6: Have someone proofread your content. [05:55] Step 7: Promote your work! [06:07] Find people that have mentioned or linked to similar content using BuzzSumo. [06:25] Reach out and build a relationship, so you can share links to each other’s works. [07:41] That’s it for today! [07:45] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time. Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to give you a step-by-step guide to writing a Earth-shattering blog post.
1:02.0	What's an example of Earth-shattering blog post, Neil?
1:05.1	Something you want to share, link to, and tell your mom about.
1:10.0	That's how you shatter to earth.
1:11.3	All right, so we're going to do something entertaining again,
1:15.0	at least for us, in which we're going to break down
1:18.0	how to write a blog step by step.
1:21.0	I'm going to start off,
1:22.0	then Eric's going to give the next step and we're going to keep going
	...

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