What Should You Do if Paid Ads Don't Work? | Ep. #821

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 30 October 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #821, we discuss what you should do if paid ads aren’t working. Tune in to hear how you can fix this failure. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Do if Paid Ads Don't Work? [00:34] People keep running ads that aren’t working. You don’t need to cut the ads, just pause them. [01:01] Just because you spend money, doesn’t guarantee revenue. [01:30] Back at Treehouse, Eric paused ads when he first got there. [01:50] Pausing campaigns allows you to look at the data and determine what the issues are. [02:30] If you are constantly spending, you won’t have time to reflect and ask the right questions. [03:20] If your ads aren’t working, use SEMRush and see what your competition is bidding on. [03:50] This will give you an idea about what your direction should be. [04:40] In most cases, you should be retargeting. [04:55] Facebook recently gave you the ability to compare your ads to competitors. [05:15] If your Facebook ads stall out, change your ad and messaging. [05:30] People have banner blindness. [05:36] that’s all for today! [05:42] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Suu.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about what you should do if paid ads don't work.
1:02.0	First and foremost, if paid ads aren't working for you,
1:05.0	a mistake I see a lot is people keep running their ads.
1:08.0	Pause your ads real quick.
1:10.0	Yeah, and he doesn't mean stop. He just means pause.
1:13.0	Like I was talking to someone on the phone the other day they're like,
1:16.0	I tested Facebook ads for three months.
1:18.0	I spent $250 and I didn't get any sales. Like it just doesn't work.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.