How to Scale Your Link Building | Ep. #820

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 29 October 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #820, we discuss how to scale your link building. Tune in to hear what you should be doing to create linkable assets. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Scale Your Link Building [00:58] The prerequisite is that you need amazing content. [01:10] The first thing you want to do is use BuzzSumo and Ahrefs. [01:18] Check keywords for similar content using these tools. [01:43] There is another tool called PitchBox: it helps you scale your outreach when it comes to link building. [02:05] They show you your targets when reaching out to people. [02:16] You can also use ScrapeBox. It will scrape the entire Internet to find everyone who links to other sites and content that is related to your topic. [02:40] When mass-emailing, look out for GDPR. [02:53] Use Hunter to find emails for the right targets. [03:06] Find people who already have popular articles about your topic and use Canva to create an infographic using this information. [03:40] HubSpot’s website grader will grade your website. [04:00] If you can build a linkable asset, you will get a lot of people linking to your content. [04:22] You can try to buy a linkable asset. [04:31] Don’t just focus on links, but also social shares. [04:42] If you can find other popular blog posts about your topic, find the people who retweeted the post and hit those people up. [05:10] Start a conversation about sharing your content. [05:29] That’s it for today! [05:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Suu.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Errat Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about how to scale your link building.
1:03.0	Yeah, so with link building,
1:05.0	you guys all know that you need more links if you want to rank higher,
1:08.0	and everyone's just like, how do I go out there and get more links?
1:13.0	So today we're going to break down tools that make the process much easier.
1:18.7	So let's first start off.
1:21.0	And this is going to be the first step and it's not more technically this isn't even
1:25.6	going to be a prerequisite the prerequisite is you need some sort of
	...

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