Welcome back to the Mike Dillard podcast. We are helping entrepreneurs like you get the knowledge and skills that you need to bring your dreams to life. So is there such a thing as bad press? The age-old question, is there such a thing as bad press? And what would you do if you were Bill Gates

PR agent right now? Well, those are two questions that I asked our guest today, Christina Kennedy,

who is the co-founder of Kickstand Public Relations. Now, one of the most overlooked and underutilized

resources that business owners can use to get attention and grow their businesses right now is PR. The media is

an insatiable machine that is always hungry for newsworthy stories, and if you learn how to feed

that machine, you can turn their networks into a massive advertising channel for you and your

business. But with that being said, PR has traditionally had a lot of weaknesses that have given

modern marketers a bit of pause, like the inability to digitally track the results or provide

clear ROI data. While Christina and her team at Kickstand have fixed that problem, they use

modern data and tracking systems to help you increase the attention that your stories get

and measure the return on your investment.

Ultimately, they're one of the few PR companies in the world who can answer the questions

that you're going to ask them, specifically, did this campaign cost us money or did it make us

money?

Now, you may be ready for PR at the moment or you might not be,

but either way, this is an interview and a company you're going to want to keep in the back

of your mind for future reference. So what should Bill Gates do at the moment with all of the

controversy and conspiracies and craziness that he's gotten himself into? Well, please help me

welcome Christina Kennedy, and let's find out.

Christina Kennedy, welcome to the Mike Dillard podcast.

It is an absolute pleasure to have you on the show today.

Thank you, Mike.

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