“Show Her Off” - The Quarantine Sensation, with Ryan Hunter Masters
The Mike Dillard Show
Mike Dillard
4.8 • 583 Ratings
🗓️ 15 May 2020
⏱️ 40 minutes
🧾️ Download transcript
Summary
A lot of business, products, and offers have been hit hard the past few months during this health crisis, but a few have taken off like a rocket.
Show Her Off is one of them.
A few months ago I started seeing ads for this product that teaches couples how to have a beginner’s dance night at home.
But what really caught my attention, were the numbers of views, comments, and shares on these ads…
They were higher than anything I’ve ever seen in my 15 years of online marketing.
We’re talking about paid ads that are getting thousands of shares, and thousands of comments…
And get this…
95% of the comments I read were all positive.
I thought it would be awesome to dive into the details with the Founder of Show Her Off, so I reached out to Ryan Hunter Masters who joined us here today.
Now what you’re also going to find a bit inspiring, is how simple Ryan has kept the funnel…
It’s a single page checkout form on SamCart.
There’s no sales video or long form copy…
Just a headline, list of bullets, a bunch of testimonials and the $67 offer with a $42 bump sell on the same page.
At most, it’s a $105 purchase, and Ryan’s killing it.
He’s currently spending over $100,000 per month on ads, and everyone is having an amazing time.
So I called him up, said hey let’s jump on the podcast, and walk everyone through this amazing little business that’s taken over the internet.
There are some extremely valuable golden nuggets in here, especially when it comes to creating your ads, so listen up, and please help me welcome, Ryan Hunter Masters.
Resources:
ShowHerOff.com
Follow ShowHerOff on Instagram | Facebook
RyanMasters.com
SamCart.com
The Experience Economy: Work Is Theater & Every Business a Stage
The Attention Economy: Understanding the New Currency of Business
Music:
Track: More Plastic - Razor [NCS Release]
Music provided by NoCopyrightSounds.
Watch: youtu.be/CNFZS-DQwBo
Free Download / Stream: ncs.io/Razor
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome back to the Mike Dillard podcast. We are helping entrepreneurs like you get the knowledge |
| 0:08.8 | and skills that you need to bring your dreams to life. So a lot of businesses, products, |
| 0:13.3 | and offers have been hit hard the past few months during this health crisis, but a few |
| 0:17.0 | have taken off like a rocket. Show her off is one of them. So a few months ago, I started |
| 0:22.5 | seeing ads for this product that teaches couples how to have a beginner's date night at home. |
| 0:26.9 | But what really caught my attention were the numbers of views, comments, and shares on these |
| 0:31.7 | ads. They were higher than anything I have ever seen in 15 years of online marketing. |
| 0:38.9 | So we're talking about paid ads that are getting thousands of shares and thousands of comments and get this. |
| 0:44.0 | 95% of the comments were all positive. I have never seen anything like that before. |
| 0:49.8 | So I thought it'd be awesome to dive into the details with the founder of Show Her Off, so I reached |
| 0:54.6 | out to Ryan Hunter Masters, who joins us here today. |
| 0:57.8 | Now, what you're also going to find a bit inspiring is how simple Ryan has kept the business |
| 1:02.3 | and his funnel. |
| 1:03.3 | It is a single-page checkout form built on Samkart. |
| 1:06.7 | There is no sales video. |
| 1:08.2 | There's no long-form sales copy. |
| 1:10.1 | It's literally just a headline, |
| 1:11.6 | a list of bullets, a bunch of testimonials, and a $67 offer with a $42 bump cell on the same |
| 1:18.6 | page. That means at most it's $105 purchase and Ryan is killing it. Now, while he wouldn't |
| 1:26.1 | reveal his exact sales numbers, he did say that he was spending well into the six figures per month on ads, and that means he's crushing it. And what's really cool is that everybody's having such a great time. He's having a great time. The people who are buying the product are winning. The people who are watching the ads are having a great time. They're sharing it with their friends and family members. It's just a win-win all the way around. So get ready to take some notes. There are some extremely valuable golden nuggets in here, especially when it comes to creating your ads. So please help me welcome, Ryan Hunter Masters. Hunter Masters, welcome to the podcast. I'm really, really looking forward to today's interview. Yeah, thank you so much for having me. |
| 2:01.3 | I appreciate it. |
| 2:02.1 | You bet. |
... |
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