What’s Up THIS WEEK?? 📬 Your Deliverability Rate Is Lying to You, Does Podcasting Advertising Work? Backstreet Boys? TV Recos? | Ep. 495

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Education, Marketing, How To, Business, Entrepreneurship

4.9 • 1K Ratings

🗓️ 21 April 2026

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

MASSIVE thank you to our Sponsor, CallRail!

CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.

Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.

If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.

Start a Free Trial Here: https://www.callrail.com/dothis

ㅤ

Most marketers think a 98% deliverability rate means their emails are landing in the inbox. Spoiler: it does not. Jay Schwedelson breaks down one of the most misunderstood stats in email marketing, plus shares a surprisingly simple subject line tweak that's boosting open rates by nearly 20%, and why podcast ads might be the most underrated channel you're not using yet.

ㅤ

Best Moments:

(00:30) Why your 98% deliverability rate is actually misleading you

(01:30) The promotions tab counts as the inbox, and most marketers don't know that

(03:45) Stat-only subject lines are quietly outperforming everything else right now

(02:03) Over half of Americans are monthly podcast listeners, and host-read ads are dominating

(05:15) Instagram now lets you edit comments, and Jay is not sure anyone asked for this

(07:00) WrestleMania tickets cost more than Backstreet Boys, and that math is not mathing

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Do This Not That, the podcast from marketers.
0:05.0	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.0	We also keep it short, like this intro. Let's check it out.
0:15.0	We are back for what's up this week from the Do This Not That podcast.
0:20.0	This is our short episode or a breakdown.
0:21.9	What's going on in business and marketing and life?
0:24.7	So let's jump right into it.
0:26.6	Everybody is confused about email marketing and how many of your emails should be going
0:33.2	to the inbox versus the junk folder and spam folder.
0:37.3	Here's the truth. Here's the wild stat.
0:39.8	So some new data from validity came out. And it shows that on average, about 83.5% of all email,
0:46.4	business, consumer, nonprofit, whatever, 83.5% go to the inbox. And you're like, well, when I go in my tracking report, it shows me 98% deliverability.
0:59.1	And this is where people get confused.
1:01.6	Deliverability is to the mailbox level.
1:04.9	After the mailbox, the mail gets sorted.
1:07.6	Okay.
1:08.1	Some goes to the inbox.
1:09.3	Some goes to junk folder, spam folder, whatever.
1:12.1	So number one, there is email that you're sending out that will not go to the inbox,
1:16.5	and that's okay. You need to manage that expectation internally that some of your email is not
1:23.0	going to go to the inbox. Nobody's going to get 100% deliverability to the inbox. I don't care
1:27.2	who you are.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from GURU Media Hub, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of GURU Media Hub and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.