SPECIAL SERIES ==> How to Use Clicks to Win at Segmentation <== | BATHROOM Break #104 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Business, Marketing, Education, How To, Entrepreneurship

4.9 • 1K Ratings

🗓️ 20 April 2026

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Most marketers glance at their click data and move on. But Jay Schwedelson and Daniel Murray think that's a massive missed opportunity hiding in plain sight. This Bathroom Break gets into the underrated power of click-through segmentation, bot inflation you probably don't know you have, and why your unsubscribe link might be quietly wrecking your metrics. Oh, and Jay gave up caffeine seven weeks ago. Chamomile tea era, officially.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(03:00) Why your click data is worth way more than you're treating it

(04:00) How to build retargeting audiences from email clicks for almost nothing

(06:45) The two or three in the morning trick that reveals your real click-through rate

(07:40) Using an invisible link above the fold to catch bot clicks before they skew your data

(08:26) The surprisingly common mistake of counting unsubscribe clicks in your CTR

(08:45) Why filtering clicks by ICP before retargeting makes everything sharper

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Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to a new special series called The Bathering.
0:11.0	That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.
0:17.0	But I don't recommend both, but that's your choice.
0:19.0	This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwettleson, from the
0:24.7	Do This Not That podcast and subjectline.com.
0:27.5	Each episode in the series, we are going to go over quick tips about different marketing topics.
0:32.3	And if you want to be in the bathroom, fine.
0:34.8	Just don't tell us about it.
0:36.1	Thanks for checking it out.
0:39.6	We are back with another bathroom break. I'm here with the Jay Shredelson of Do This, Not That
0:47.8	podcast. And before we jump in, I want to ask you a question because I don't really know the answer
0:53.6	to this. So what is your don't really know the answer to this.
1:02.0	So what is your beverage of choice in the morning? And is it hot or cold? And do you have a routine with your beverage in the morning? Or is it something different every day?
1:06.6	Well, this is very odd that you asked me. You probably don't know this, but I usually, I have drank a lot of coffee, an extreme
1:13.7	amount of coffee, like my whole adult life.
1:16.1	And then I felt like really jittery, right?
1:19.0	So I'm now on week seven.
1:21.8	I gave up all caffeine, all caffeine, seven weeks ago.
1:27.3	So I've had no coffee, no nothing with caffeine.
1:31.8	And so my new favorite drink of choice is camomile tea.
1:36.3	I hope all my college buddies hear this,
1:38.5	and I get shredded.
	...

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