A DIS-LOYALTY Program?? 🟡GUEST: Amanda Cole, CMO at BLOOMREACH!🟡 | Ep. 496
Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
4.9 • 1K Ratings
🗓️ 23 April 2026
⏱️ 18 minutes
🧾️ Download transcript
Summary
Follow Amanda Cole on LinkedIn for the sharpest AI and marketing takes you haven't heard yet, and head to bloomreach.com/cloudy for a free two-minute personalized forecast on upgrading from a legacy ESP to a modern sending platform.
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Few people speak plainer about where MarTech is actually headed than Amanda Cole, the CMO at Bloomreach, so it tracks that her return visit with Jay Schwedelson turned into a string of hot takes that cut against almost everything the industry keeps repeating.
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She makes the case for ditching tools you're already paying for, designing a loyalty program that actually rewards the right people, and rethinking what it even means to hire a marketer right now. Worth a listen if you've ever stared at your tech stack and wondered how much of it you could rip out tomorrow.
FREE Registration for Innovation Fest 2026! Click here
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Best Moments:
(02:08) The case for divesting from MarTech instead of piling on more of it
(03:48) Why most lightweight tools are just UI wrappers you can now talk to AI to replace
(05:30) Loyalty programs are broken when all they attract are discount hunters
(06:15) Excluding one-hit-wonder buyers from ad spend is saving brands millions a month
(07:36) Why Fred Reichheld walked away from NPS and started preaching earned growth
(08:30) Don't hire more marketers, train your AI agents and then hire weirder people
(11:55) Who Amanda actually reads and watches to stay ahead of every AI shift
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Partner with Jay: https://www.jayschwedelson.com/contact
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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
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Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
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Leave a comment and follow the show, it really helps us out!
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to Do This, Not That, the podcast from marketers. |
| 0:05.0 | We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. |
| 0:11.0 | We also keep it short, like this intro. Let's check it out. |
| 0:15.0 | We are back for Do This, Not That, and we have somebody here that I genuinely like this person. |
| 0:23.0 | They are, she is not only a big deal in the marketing world, but she's cool, she's normal, she's awesome, she's my friend. |
| 0:31.4 | I'm all in. |
| 0:32.7 | Amanda Cole is here. |
| 0:34.3 | Now, you know who Amanda Cole is because she is the chief marketing officer at Bloomreach. |
| 0:40.3 | She has a big job. She's leading the company's global marketing strategy. She was named one of the 30 agentic marketers to watch. |
| 0:48.4 | I barely even know what agentic means. That's a big deal. Now, Bloomreach, you know what that is because it's valued over two billion |
| 0:55.6 | dollars it is like the leading e-commerce personalization platform and here's the weirdest wildest |
| 1:01.8 | stat about bloom rich yeah they got like 1400 of the biggest brands every brand e-commerce brand |
| 1:06.2 | every brand you know uses them but they power the equivalent of 25% of all e-commerce experiences in the |
| 1:14.5 | United States and in the UK. What does that even mean? This is wild. It's all Amanda's fault. |
| 1:20.6 | Amanda, welcome back to the show. Thanks for having me. I'm calling you every morning to start my day. |
| 1:27.3 | That was awesome. |
| 1:28.3 | I could have gone on forever because you are a big deal. |
| 1:31.3 | And one of the reasons I like you a lot is because you don't just say what everybody else is say. |
| 1:36.3 | You say these things and I'm like, oh my God, she just said that. |
| 1:39.3 | I need to know more about that. |
| 1:41.3 | So I want to rip through, especially from your purview. |
| 1:43.3 | You have this like, you see it all happening at scale with what's really happening in marketing. I want to ask you some hot take things that you've said. And then I need to tell you, tell me what do they mean? Are you ready for this? Let's do it. Let's go. You said, and this is the weirdest thing ever, because at the end of the day, you guys are selling a Martec product thing. |
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