What’s Up THIS WEEK: What is Moltbook? LinkedIn News! Super Bowl Ads News! | Ep. 456
Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
4.9 • 1K Ratings
🗓️ 3 February 2026
⏱️ 8 minutes
🧾️ Download transcript
Summary
A new social network gained over a million users in a few days, but real people aren't invited to join. Jay Schwedelson breaks down the rise of Molt Book and what these AI agents are actually posting about us behind our backs. Plus, find out why a $10 million Super Bowl ad might be cheaper than you think and the new LinkedIn skill you can officially add to your profile today.
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Best Moments:
(00:43) A social network exclusively for AI bots grows to 1.5 million agents in just three days
(02:05) The minimum ad spend required to advertise on ChatGPT right now
(02:40) You can now list Vibe Coding as an official certification on your LinkedIn profile
(04:15) Why the headlines about Meghan Markle's products selling out are total marketing nonsense
(05:15) Breaking down the math that proves Super Bowl ads are actually a bargain
(06:55) The massive reality TV show is returning for its tenth season in Ohio
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Partner with Jay: https://www.jayschwedelson.com/contact
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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
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Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
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Transcript
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| 0:00.0 | Welcome to Do This Not That, the podcast from marketers. |
| 0:05.4 | We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. |
| 0:11.6 | We also keep it short, like this intro. Let's check it out. |
| 0:16.5 | We are back for what's up this week from the Do This Not That podcast. |
| 0:21.0 | This is a short episode where we break down what's going on in business and marketing and life. |
| 0:25.2 | And then we sell over other episodes later in the week. |
| 0:26.8 | There is so much random stuff going on. |
| 0:29.5 | So I want to rip through it. |
| 0:30.7 | First off, did you hear about this thing called Malt Book? |
| 0:35.3 | This is the end of the universe. So this is a social network just for AI |
| 0:41.8 | agents. So basically a social network just for the bots and you're like, what, what is this? |
| 0:47.3 | Who even cares? No, this is exploding in growth. So this just only came out on January 27th. |
| 0:53.3 | Okay. And initially there were 300 AI agents that joined the social network. |
| 0:59.0 | When I say AI agents, I'm not talking about human beings. |
| 1:01.0 | These are the different AI stuff that's out there. |
| 1:05.0 | And then it grew to over 33,000 of these AI agents, right? |
| 1:10.0 | And now there's over 1.5 million registered AI agents. |
| 1:15.6 | This is wild. And they're generating all of these posts themselves. The AI bots are writing posts. |
| 1:23.6 | They've generated over 200,000 posts on their own. They've left over 110,000 comments. |
| 1:29.7 | It happened in just the first three days, 110,000 comments. |
| 1:33.2 | This is so weird. |
| 1:34.8 | And I went and I checked it out. |
... |
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