Welcome to a new special series called The Bathering.

That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.

But I don't recommend both, but that's your choice.

This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwettleson, from the Do This Not That podcast and subjectline.com. Each episode in the series, we are going to go over quick tips about different marketing topics. And if you want to be in the bathroom, fine. Just don't tell us about it. Thanks for checking it out.

We are back for the bathroom break. I'm here with Daniel Murray, the marking millennia.

I'm Jay Schwettleson from Do This, Not That. And before we get it, we're going to be talking about automation streams. Very exciting. But what is exciting, I'm curious is not too far away is Valentine's Day. And people don't know this about

Daniel, extremely romantic guy. He's like Serrano de Berzac. He, he, like, writes poems and

sings these songs to Ari. It's unbelievable. So, Daniel, I know you must plan months in advance.

So do you really plan seriously for Valentine's Day as it's approaching?

I believe, like, as what Jesus did say, but like, I think you should do, like, what you do on Valentine's Day, like, tons during the year anyway for your significant other.

So I think there's the romantic of me, but I do, I do think that it's like a carved out date. So I like to,

like, plan a dinner, get a little gift. Um, this year I want to do, like, a gift from our son to

her. So, like, like, something cute like that. So, yeah, I do think that I, but I also do think like sometimes it's better to like celebrate the day before or something.

So like you don't get these prefixed annoying menus that they have that are overpriced.

So that's an option as well.

There you go.

I love it. I love it. Well, there you go. You got the Valentine's advice from Daniel. So let's jump into it, though, about what we're talking about automations. There's a lot of things out there that we all automate, whether you're a business market or consumer market or whatever, nonprofit. You're automating people going to a landing page, filling out a forum, an email goes out.

You're automating people going to a landing page, filling out a forum, an email goes out. You're automating certain social posts

go out at certain times. You're automating some of your outbound sales outreach emails,

people that didn't open an email. You're sending this, that whatever. So Daniel, kind of give us,

what are some of quick win tips for people's automations

that maybe is not on their radar?

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