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Do This, NOT That: Marketing Tips with Jay Schwedelson

The WORST Public Speaking Advice You Keep Hearing 🤐 Jay’s SCOOP | Ep. 457

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Education, Marketing, How To, Business, Entrepreneurship

4.91K Ratings

🗓️ 5 February 2026

⏱️ 12 minutes

🧾️ Download transcript

Summary

Most advice on public speaking is total garbage that makes you sound robotic. Jay Schwedelson reveals why common tips like memorizing your script or practicing in front of a mirror are actually sabotaging your success. Whether you are on a big stage or in a small conference room, learn why being perfect is boring and how to instantly connect with any audience without telling a single joke.

Best Moments:

(01:47) Why memorizing your speech is the fastest way to bore your audience

(02:26) The reason practicing in front of a mirror is a total waste of time

(02:40) Why you should never practice in silence and how noise helps you prepare

(03:45) Stop opening with a joke and try this relatable tactic instead

(05:15) The myth of standing still and why you need to physically fill the space

(06:45) Why ending with a summary is a mistake and what you should do to drive action

Partner with Jay: https://www.jayschwedelson.com/contact

Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

Leave a comment and follow the show, it really helps us out!

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to Do This, Not That, the podcast from marketers.

0:05.4

We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.

0:11.6

We also keep it short, like this intro. Let's check it out.

0:16.5

We are back for Do This, Not That podcast.

0:19.8

And one of the things I think we all have fear about or nervous about feel like maybe we're not good at it in some ways is public speaking.

0:29.4

I've done a few episodes on public speaking tips, but I want to do another one because there's so much misinformation out there about when you're going to give a speech, and it's

0:38.7

not just public speaking like, okay, I'm getting on a big stage, I'm going to speak in

0:42.6

front of hundreds or thousands of people. Public speaking is also when you get on a Zoom with

0:47.3

people and you are the one that's leading the talk or you're in a conference room and

0:51.8

you're the one that's leading the talk. Maybe you have a few slides and you're trying to pitch a client.

0:56.3

Public speaking is when you are speaking to a group of people in some capacity, big or small,

1:02.2

it doesn't matter.

1:03.4

And when you go online or you read books or whatever about how to do public speaking,

1:09.4

the overwhelming majority of the stuff that's out there is total trash

1:12.5

garbage. Now, I'm not trying to say I'm cool, but I've given hundreds of speeches in front of

1:18.8

tens of thousands of people and also I've given speeches in front of two to three people.

1:23.0

And I've done this a bunch and they go relatively well. So I want to share with you what I have realized works and what doesn't work and what best

1:31.6

practices as relates to public speaking are absolute embarrassing, garbage, trash, stupid.

1:37.9

They're stupid.

1:38.9

What am I going to say?

1:39.7

All right, so let's get into it.

1:40.6

One that I think we all know that we shouldn't do.

...

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