What’s Up THIS WEEK! The Popup Trick You Are Ignoring 🤯 ➕ The Fast Food Burger That Broke The Internet 👀 | Ep. 472

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Education, Marketing, How To, Business, Entrepreneurship

4.9 • 1K Ratings

🗓️ 10 March 2026

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Have you ever wondered whether an $11 fast-food burger is actually meant for human consumption? This week's quick update explores the bizarre viral moment at McDonald's and examines why luxury fashion brands are suddenly making smart glasses. Jay Schwedelson also breaks down a shockingly simple website pop-up trick that generates massive conversions but is ignored by almost everyone.

ㅤ

Best Moments:

(01:00) The rumor of Prada smart glasses after Mark Zuckerberg was spotted at Milan Fashion Week

(01:41) How timed popups on pricing pages can generate a massive conversion rate

(03:00) The sudden rush of major retail and travel brands running ads directly on ChatGPT

(05:45) The viral disaster of the McDonald's CEO taking a tiny bite of a new massive burger

(07:43) Presale details for Jay's upcoming book and how the proceeds support cancer research

ㅤ

MASSIVE thank you to our Sponsor, CallRail!

CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.

Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.

If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.

Start a Free Trial Here: https://www.callrail.com/dothis

ㅤ

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Do This Not That, the podcast from marketers.
0:05.0	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.0	We also keep it short, like this intro. Let's check it out.
0:15.0	We are back for what's up this week from the Do This Not That podcast.
0:20.0	This is our super short episode where we break down what's going on this week in business,
0:24.2	in marketing and in life.
0:26.4	And then we sell our other episodes later in the week.
0:28.1	So what is going on?
0:29.7	So I don't know if you saw this this week, from TechCrunch,
0:32.6	but they're reporting that we might be now getting meta AIAI glasses that are made by Prada.
0:40.3	Do we really need this?
0:41.4	You know, Mark Zuckerberg walks around with the Rayband glasses that have all the AI in it,
0:45.9	it's taking pictures of everybody as you walk around, the meta-AI glasses.
0:48.4	I bought a pair of these like a year or so ago.
0:51.0	I felt like such a loser wearing them.
0:55.0	And now there's talk because Mark Zuckerberg were spotted at the Milan Fashion Week
1:02.0	show for Prada, sit in front row.
1:05.0	And so now they're all saying there's going to be Prada glasses.
1:07.0	And you know what?
1:08.0	I couldn't believe this.
1:09.0	How many of these glasses do you think were sold last year? These AI meta glasses? Seven million. Seven million people walking around
1:17.8	taking videos of each other using. I don't know all this garbage, whatever. I don't know how I feel
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from GURU Media Hub, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of GURU Media Hub and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.